Students from London College of Fashion felt the need of a space where they could collaborate between each other and showcase their designs. The idea of a fashion show was conceived to join different types of artists and designers, and have an afterward feedback.
To connect students there was an advertising campaign on campus and online. With main concepts being loom, character and flutter, this animated poster was created so people who saw it could have an idea of what was about to happen and how to get to participate.
Two versions were made to adapt to each medium, so there would be a printed version and the animation to move it through socials and get it inside promotion videos.
This first Black Show edition of 2022 was a success, with more than 200 creatives participating. Thanks to this, a second edition took place with the idea of making it an annual show.