San Fermín is an historical festivity that takes place yearly in Navarra, Spain. Throughout the years, the event that appeared more visibly to international people and even national was the bull activities. National Spanish Television (RTVE) contacted U-tad university to solve their need of rebranding the reputation of Sanfermines in their channel through their broadcasting, to increase their engagement as previous years.
The graphic line should be homogenous, professional but with focus to young generations. As TV content, assets needed to be easy to adapt, variable and the animations shouldn't be long. Regarding to the theme, they expressed the need to get away from bull related illustrations.
After creating the main figure from where all other graphisms would start, the role was to lead the teams' designs and keep all creations cohesive, while still designing all sort of assets: full pages, tickers, bugs, slabs, and many others.
The team consisted of seventeen people, divided by four groups with a leader each.
The graphic line designed was broadcasted live on the main Spanish TV channel from July 6th to 14th 2022.
In total, over forty peces were created, such as the animated logo, headers, bumpers, stingers, countdown timer, set and stage design elements... As well as the design of the t-shirts and the neckerchiefs that were worn by the professionals of the public broadcaster.
There was an audience of 1,4 million people and 66,9% of screen share, the highest one in RTVE since 2014.
There was a total of 3.910.000 viewers that saw eventually the transmission during this Sanfermines.
Client: RTVE
Sector: TV + Visual Identity
Campaign: San Fermín 2022 Graphic Line
Agency / Responsible Institution: U-Tad University
Academic Coordinator / Creative Supervisor: Víctor J. Calle
Art Director: Marina Pastor
Team leaders: Marina Pastor, Lucía de Pablo, Iván Sarmiento, María del Prado and Blanca García
Motion graphers: Álvaro López-Sainz, María Campderá, Paula Montero, Eduardo Peña, Pilar Poza, Carlos Molina, Joaquín Clemente, Sergio Pérez, Carlos González, Paula Arboleda, Pablo Fernández and Shaya Shan.
Client: Visa
Sector: Payment Technology
Campaign: Dulce Victoria. Patrocinio UEFA Women's EURO 2025
Agency: Digitas Wysiwyg
CREATIVE DEPARTMENT
Executive Creative Director: Arturo López
Creative Director: Catalina Hibbert
Art Directors: Jessica Puerta y Marina Pastor
Motion grapher & 3D Artist: Marina Pastor
Copywriters: Miguel Ángel Gómez Barrios, Belén Jiménez y Laura Gandarillas
ACCOUNT DEPARTMENT
Client lead: Carlos Sánchez-Garrido
Account Director: Marta Brenes Senesteva
Account Executive: María Alonso de Lomas
Client: Visa
Sector: Payment Technology
Campaign: Dulce Victoria. Patrocinio UEFA Women's EURO 2025
Agency: Digitas Wysiwyg
CREATIVE DEPARTMENT
Executive Creative Director: Arturo López
Creative Director: Catalina Hibbert
Art Directors: Jessica Puerta y Marina Pastor
Motion grapher & 3D Artist: Marina Pastor
Copywriters: Miguel Ángel Gómez Barrios, Belén Jiménez y Laura Gandarillas
ACCOUNT DEPARTMENT
Client lead: Carlos Sánchez-Garrido
Account Director: Marta Brenes Senesteva
Account Executive: María Alonso de Lomas
Client: Visa
Sector: Payment Technology
Campaign: Dulce Victoria. Patrocinio UEFA Women's EURO 2025
Agency: Digitas Wysiwyg
CREATIVE DEPARTMENT
Executive Creative Director: Arturo López
Creative Director: Catalina Hibbert
Art Directors: Jessica Puerta y Marina Pastor
Motion grapher & 3D Artist: Marina Pastor
Copywriters: Miguel Ángel Gómez Barrios, Belén Jiménez y Laura Gandarillas
ACCOUNT DEPARTMENT
Client lead: Carlos Sánchez-Garrido
Account Director: Marta Brenes Senesteva
Account Executive: María Alonso de Lomas
